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ATLANTA - January 21, 2010 - Great American Cookies®, innovators of the original Cookie Cake, is offering
customers a number of new and unique gift options this Valentine's Day. During the 2010 "Express Yourself!" promotion,
the company will add several new romantic designs to their current lineup of heart-shaped Cookie Cake creations. The promotion
is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
In addition to the new heart-shaped Cookie Cake designs, Great American Cookies also offers heart-shaped gift tins, which can be
filled with any assortment of the company's delicious cookie flavors. New for 2010, the company has also developed new heart-shaped
specialty cookies, decorated with festive red and white icing, which can be purchased individually or in multiples. For customers
searching for a more versatile Valentine's Day gift, Great American Cookies gift cards are the perfect alternative, giving that
special someone the freedom to purchase a delicious treat at any time.
"Each Valentine's Day, our customers look for new and novel ways to say something special to someone close to them," said Jenn
Johnston, senior vice president of brand marketing for NexCen Franchise Management. "Working with our cookie artisans to create
a customized Cookie Cake with a one-of-a-kind message for your Valentine is the perfect way to express yourself this holiday."
Cookie Cakes are ready in minutes and can be ordered online at www.greatamericancookies.com
or at the store with pick up from hundreds of Great American Cookies locations nationwide.
Gift cards and cookie gift tins are also available at participating
Great American Cookies stores.
About Great American Cookies www.greatamericancookies.com
Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family
chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the
heritage and integrity of its products by producing original cookie dough exclusively from
its plant in Atlanta. Made famous by its signature Cookie Cakes, trademark flavors and menu
of gourmet products baked fresh in store
About NexCen Brands, Inc. www.nexcenbrands.com
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of
franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick
service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®,
Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc.,
a subsidiary of NexCen Brands.
Ogilvy Public Relations
Ogilvy Public Relations