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7,000+ BOOKS DONATED DURING GREAT AMERICAN COOKIES® READING IS SWEET™: 2010 NATIONAL BOOK DRIVE

Franchisees Deliver All Books to Local Libraries and Charities

ATLANTA - February 8, 2011 - Great American Cookies today announced that the company's Reading is SWEET™: 2010 National Book Drive resulted in more than 7,000 donated books at Great American Cookies stores across the country. The program kicked off on October 1 with an Original Chocolate Chip cookie giveaway and continued throughout the month as customers were rewarded with a free cookie of their choice when they donated a new or gently read book at a participating Great American Cookies location.

"We're delighted with the incredible results of our inaugural Reading is SWEET program and the positive feedback from our customers and store owners," said Jenn Johnston, chief marketing & operations officer for GFG Management, LLC. "We're looking forward to bringing the program back again in 2011 and hope to collect even more books to benefit local libraries and charities."

Great American Cookies stores in more than 150 cities participated in the national book drive with several locations collecting hundreds of books throughout the program period.

"My six participating stores collected around 600 books total throughout the month of October," said Craig Jones, owner of multiple participating Great American Cookies locations in Kentucky and Ohio. "Customers at all of our stores seemed to enjoy the book drive and the schools that received the collected books in each local market were thrilled with the donations."

Customers can stay up to date on all of Great American Cookies' new products and promotions by becoming a fan on Facebook® (www.facebook.com/greatamericancookies), following the brand on Twitter® (www.twitter.com/Gr8AmCookies) or by joining Great American Cookies' e-mail fan club (CookiE-mail) at www.GreatAmericanCookies.com.

About Great American Cookies® (www.greatamericancookies.com)
Founded in 1977 on the strength of an old family chocolate chip cookie recipe, Great American Cookies has set the standard for gourmet cookie sales in a fun, celebratory environment. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing proprietary cookie dough exclusively from its plant in Atlanta. Great American Cookies is known for its signature Cookie Cakes, trademark flavors and menu of delectable products baked fresh in store. Great American Cookies currently operates in mall-based locations across the United States, as well as internationally in Bahrain, Canada, Guam, Mexico and the United Arab Emirates.

About Global Franchise Group, LLC (www.globalfranchise.com)
Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes four quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of capital under management and substantial franchise management experience.

Media Contact:
Steven Rice
Ogilvy Public Relations
404-881-2317
Steven.Rice@ogilvypr.com

Jacob Hawkins
Ogilvy Public Relations
404-881-2339
Jacob.Hawkins@ogilvypr.com