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ATLANTA - February 8, 2011 -
Great American Cookies today announced that the company's Reading is SWEET™: 2010 National Book Drive resulted in more than 7,000 donated books at Great
American Cookies stores across the country. The program kicked off on October 1 with an Original Chocolate Chip cookie giveaway and continued throughout
the month as customers were rewarded with a free cookie of their choice when they donated a new or gently read book at a participating Great American
"We're delighted with the incredible results of our inaugural Reading is SWEET program and the positive feedback from our customers and store owners,"
said Jenn Johnston, chief marketing & operations officer for GFG Management, LLC. "We're looking forward to bringing the program back again in 2011 and
hope to collect even more books to benefit local libraries and charities."
Great American Cookies stores in more than 150 cities participated in the national book drive with several locations collecting hundreds of books
throughout the program period.
"My six participating stores collected around 600 books total throughout the month of October," said Craig Jones, owner of multiple participating
Great American Cookies locations in Kentucky and Ohio. "Customers at all of our stores seemed to enjoy the book drive and the schools that received
the collected books in each local market were thrilled with the donations."
Customers can stay up to date on all of Great American Cookies' new products and promotions by becoming a fan on Facebook®
(www.facebook.com/greatamericancookies), following the brand on Twitter® (www.twitter.com/Gr8AmCookies) or by joining Great American Cookies' e-mail
fan club (CookiE-mail) at www.GreatAmericanCookies.com.
About Great American Cookies® (www.greatamericancookies.com)
Founded in 1977 on the strength of an old family chocolate chip cookie recipe, Great American Cookies has set the standard for gourmet cookie sales
in a fun, celebratory environment. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing
proprietary cookie dough exclusively from its plant in Atlanta. Great American Cookies is known for its signature Cookie Cakes, trademark flavors
and menu of delectable products baked fresh in store. Great American Cookies currently operates in mall-based locations across the United States,
as well as internationally in Bahrain, Canada, Guam, Mexico and the United Arab Emirates.
About Global Franchise Group, LLC (www.globalfranchise.com)
Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands
that includes four quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® as
well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise
Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of
capital under management and substantial franchise management experience.
Ogilvy Public Relations
Ogilvy Public Relations