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Master Franchise Agreement Provides for a Total of 15 Chilean Stores Over 10 Years

ATLANTA - February 22, 2011 - Global Franchise Group, LLC announced today the opening of the first Great American Cookies in South America. The store, which opened on February 4, is located in the Portal La Reina shopping center in Chile's capital city of Santiago. The new Portal La Reina store is owned and operated by Demaso S.A. and opened under a master franchise agreement between Demaso S.A. and Global Franchise Group's Great American Cookies brand.

"This is a very exciting expansion which not only marks the launch of Great American Cookies in a new country, but also an entirely new continent," said Chris Dull, president and CEO of Global Franchise Group, LLC. "We anticipate an ongoing dynamic working relationship with Demaso S.A. over the next decade as they grow the Great American Cookies concept throughout Chile."

Demaso S.A. and Global Franchise Group identified Portal La Reina as the ideal site for the first Chilean Great American Cookies due to the shopping center's high customer volume, as well as Santiago's overall identity as a shopping destination.

"We know that customers in Chile will appreciate the unique, high-quality products from Great American Cookies," added Stefano Demaria Camus, operating principal of Demaso, S.A. "Our alignment with GFG Management, LLC, which has extensive resources for international franchisees in new markets, will provide us with the support necessary to successfully open and operate future Great American Cookies locations such as the new store at Portal La Reina in Santiago."

About Great American Cookies® (
Founded in 1977 on the strength of an old family chocolate chip cookie recipe, Great American Cookies has set the standard for gourmet cookie sales in a fun, celebratory environment. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing proprietary cookie dough exclusively from its plant in Atlanta. Great American Cookies is known for its signature Cookie Cakes, trademark flavors and menu of delectable products baked fresh in store. Great American Cookies currently operates in mall-based locations across the United States, as well as internationally in Bahrain, Canada, Guam, Mexico and the United Arab Emirates.

About Global Franchise Group, LLC (
Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes four quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of capital under management and substantial franchise management experience.

Media Contact:
Steven Rice
Ogilvy Public Relations

Jacob Hawkins
Ogilvy Public Relations