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Company Spotlights Signature Product During Special Celebration and Twitter Sweepstakes

ATLANTA - February 23, 2010 - Great American Cookies® is celebrating one of the brand's signature creations this spring - the Double Doozie®. A Double Doozie is two cookies sandwiched around a layer of white icing and is one of the company's most decadent offerings as well as a customer favorite.

During the celebration, Great American Cookies is encouraging customers to "Tweet" for a chance to win a $100 American Express gift card. To enter the sweepstakes, customers must follow Great American Cookies and include a special hashtag (#doubledoozie) with their Twitter posts. The sweepstakes, currently underway, ends April 4, with winners selected at random each Monday throughout the giveaway, with the final winner being selected on April 5. The sweepstakes is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

Great American Cookies will also highlight all Double Doozie varieties in store by offering a "Buy 3 Double Doozies, Get 1 Free" deal at participating locations. Additional varieties of the product include Double Doozie Big Bites, Cookie Cakes and Cookie Cakes By-the-Slice.

Customers can stay up to date on all of Great American Cookies' new products and promotions online in three ways:

About Great American Cookies
Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Made famous by its signature Cookie Cakes, trademark flavors and menu of gourmet products baked fresh in store.

About NexCen Brands, Inc.
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Media Contact:
Steven Rice
Ogilvy Public Relations

Jacob Hawkins
Ogilvy Public Relations