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GREAT AMERICAN COOKIES® COOKIE CAKES: THE PERFECT SWEET TREAT FOR MOMS & GRADS

Company Introduces New Cookie Cake Designs for Spring 2010

ATLANTA - May 4, 2010 - No matter what you're celebrating this spring, Great American Cookies®, innovators of the original Cookie Cake, has your event covered. Whether it's a large party for the graduate in your life or an intimate family gathering for Mother's Day, Great American Cookies offers a variety of Cookie Cake options for any occasion.

During the spring Cookie Cake celebration, Great American Cookies is also excited to introduce their customer promise: All Cookie Cakes are baked fresh in store daily, will have the perfect personalized message AND can be ready in 15 minutes or less*.

Customers can choose from dozens of existing designs from Great American Cookies' catalogue, including Cookie Cakes customized with images of diplomas and graduation caps for students' big day or flowers and butterflies for Mother's Day. In addition to these designs, customers can also work with a Great American Cookies cookie artisan to create a unique work of art for their occasion.

"Our guests look forward to coming together with friends and family for graduations and Mother's Day every year," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "Whatever they are celebrating, they know that our cookie artisans will help them create a festive dessert that everyone will love."

Customers can stay up to date on all of Great American Cookies' new products and promotions by becoming a fan of the brand on Facebook (www.facebook.com/greatamericancookies), following the brand on Twitter (www.twitter.com/Gr8AmCookies) or by joining Great American Cookies' e-mail fan club (CookiE-mail) at www.greatamericancookies.com.

* "15 minutes or less" promise applies to 16" Cookie Cakes only.

About Great American Cookies www.greatamericancookies.com
Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Great American Cookies is known for its signature Cookie Cakes, trademark flavors and menu of gourmet products baked fresh in store.

About NexCen Brands, Inc. www.nexcenbrands.com
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.