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ATLANTA - May 12, 2010 - Pretzelmaker® / Pretzel Time® announced today that the company has introduced Mini Pretzel Dogs,
their newest pretzel creation. Mini Pretzel Dogs, miniature all-beef hot dogs wrapped in Pretzelmaker's
original pretzel dough, are currently being featured in stores across the country. The new product rollout
is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
The new Mini Pretzel Dogs are offered in 6-piece and 12 piece servings and can be paired with any of
Pretzelmaker's delicious dipping sauces and wide selection of beverages.
According to Michael Curtis, vice president and head of NexCen's Research & Development department, the
company began developing the Mini Pretzel Dog after two of Pretzelmaker's other signature products, the
Pretzel Dog and Pretzel Bites, were enthusiastically embraced by both customers and store owners.
"Our R&D team works tirelessly to develop and test concepts that are not only delicious, but also live up
to Pretzelmaker's reputation of high quality and innovative products," said Curtis. "The new Mini Pretzel
Dogs' flavor is second to none and we believe that they will quickly become a customer favorite."
Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management, added that the
introduction of the Mini Pretzel Dogs also fulfills a growing consumer demand for "portable" snacks.
"One of the trends we've seen with our customers is an increasing demand for snacks that can be enjoyed
on the go," said Johnston. "The Mini Pretzel Dogs are another versatile option from Pretzelmaker perfect
for shopping with friends at the mall, a bite between errands or any other occasion requiring a quick snack."
To stay up to date on all of Pretzelmaker's products and promotions, join Pretzelmaker's exclusive e-mail
fan club at www.pretzelmaker.com or become a fan
of the brand on www.facebook.com/pretzelmaker.
About Pretzelmaker® & Pretzel Time® www.pretzelmaker.com
Pretzelmaker / Pretzel Time are franchised concepts that specialize in offering hand-rolled soft pretzels,
innovative soft pretzel products, dipping sauces and beverages. The brands were founded independently of
each other in 1991, united in 1998 by Mrs. Fields Famous Brands and acquired by NexCen Brands in 2007.
Beginning in April of 2009 NexCen instituted the consolidation of the two brands which will result in the
new Pretzelmaker. Long recognized as innovators in their industry, the brands are credited with inventing
the popular Pretzel Dog and portable Pretzel Bites. Collectively, Pretzelmaker / Pretzel Time is the second
largest soft pretzel franchise in the U.S. with approximately 360 stores worldwide.
About NexCen Brands, Inc. www.nexcenbrands.com
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise
concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®,
Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.
Ogilvy Public Relations
Ogilvy Public Relations