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GREAT AMERICAN COOKIES®ANNOUNCES WINNER OF 2010 GREAT AMERICAN GRAD CONTEST

$5,000 Grand Prize to be Awarded to Chandler Rowland of Fuquay-Varina, N.C.

ATLANTA - June 24, 2010 - Great American Cookies®, creators of the original Cookie Cake, today announced the winners of their first-ever Great American Grad Contest. The contest, which was conducted completely online at www.greatamericancookies.com, asked graduates to tell the world, in 200 words or less, what makes them the "Great American Grad." NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc., supported the contest.

The 2010 Grand Prize $5,000 winner is Chandler Rowland, 18, of Fuquay-Varina, N.C. Her winning entry outlined the recipe for the Great American Grad, including the following "ingredients": Hard work and determination, a pinch of playful spunk, two handfuls of a carefree spirit, a dash of intellect seasoned with a vision and a whole lot of enthusiasm.

Five Runner Ups were also selected: Alyssa Foster (Safety Harbor, Fla.); Bianca Gentry (Athens, Ga.); Amanda Leatherman (Florence, Ky.); Trent Wilkinson (Humble, Texas); and Kellie Wright (Humble, Texas). These winners have each received a $50 gift certificate to Great American Cookies.

Launched April 5 and ended May 2, the contest received more than 250 eligible entries from across the county. Great American Cookies also allowed website visitors to vote for their favorite entries as part of the overall judging process. Many of the entries received hundreds, even thousands, of votes. A "Winners" page has been created at www.greatamericancookies.com featuring the winning entries and all eligible contest entries are also posted on the site for visitors to view.

"Great American Cookies supports the dedication and hard work of America's students and celebrates the milestone of graduation," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "We're delighted that so many students submitted inspiring and thoughtful entries for this year's contest and we're pleased to congratulate Chandler and all of the students who submitted winning entries."

About Great American Cookies www.greatamericancookies.com
Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Great American Cookies is known for its signature Cookie Cakes, trademark flavors and menu of gourmet products baked fresh in store.

About NexCen Brands, Inc. www.nexcenbrands.com
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Media Contact:
Jacob Hawkins
Ogilvy Public Relations
404-881-2339
jacob.hawkins@ogilvypr.com

Steven Rice
Ogilvy Public Relations
404-881-2317
Steven.Rice@ogilvypr.com