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ATLANTA - September 27, 2010 - Great American Cookies® today announced that it is celebrating National
Cookie Month and National Book Month this October by hosting the first-ever Reading is SWEET™: 2010 National Book
Drive at participating Great American Cookies stores across the country. The company has also teamed up with actress
Bridget Moynahan to help spread the word about the program. The celebration is supported by GFG Management, LLC, a
subsidiary of Global Franchise Group.
The Reading is SWEET: 2010 National Book Drive kicks off on October 1 with a FREE Original Chocolate Chip cookie
giveaway from 10 a.m. - 2 p.m. at participating locations. Throughout October, customers can receive a free cookie
of their choice by donating a new or gently read book at their local Great American Cookies store*. All books
collected at each store will be offered as a donation to a local branch of the public library or a local charity.
As the official spokesperson for the 2010 Reading is SWEET program, Bridget Moynahan, star of movies including
the recent "Ramona and Beezus," "I, Robot," and "The Recruit," as well as the new CBS drama "Blue Bloods," will
work with the company to promote the program through a nationwide radio media tour on October 1.
"I'm thrilled to be working with Great American Cookies to promote literacy and support community libraries,"
said Moynahan. "I'm passionate about books and believe that no matter what your age, be it 3 30, there are few
better ways to grow as a person than by reading."
In support of the program, Great American Cookies has created a special page at www.greatamericancookies.com
where customers can find a participating Great American Cookies location near them. The page also includes
links to excellent resources on book donation and more from the American Library Association (ALA).
"Books open the door to a rich world of knowledge and experiences for their readers," said Jenn Johnston,
senior vice president of brand marketing for GFG Management, LLC. "We believe that literacy is a universally
important cause that all of our customers and store owners can support and we're happy to provide a sweet
reward for their donation."
Customers can stay up to date on all of Great American Cookies' new products and promotions by
becoming a fan on Facebook, following the brand on Twitter
or by joining Great American Cookies' e-mail fan club (CookiE-mail)
*Limit one cookie per guest per day during the promotion. Counts vary by store. Valid only
at participating U.S. stores. No purchase necessary. No cash value.
About Great American Cookies® www.greatamericancookies.com
Founded in 1977 on the strength of an old family chocolate chip cookie recipe,
Great American Cookies has set the standard for gourmet cookie sales in a fun,
celebratory environment. For over 30 years, Great American Cookies has maintained
the heritage and integrity of its products by producing proprietary cookie dough
exclusively from its plant in Atlanta. Great American Cookies is known for its signature
Cookie Cakes, trademark flavors and menu of delectable products baked fresh in store. Great
American Cookies currently operates in mall-based locations across the United States, as well
as internationally in Bahrain, Canada, Guam, Mexico and the United Arab Emirates.
About Global Franchise Group, LLC www.globalfranchise.com
Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a
portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as
five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®,
Pretzelmaker® and Pretzel Time®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group,
LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm,
with approximately $5 billion of capital under management and substantial franchise management experience.
Ogilvy Public Relations
Ogilvy Public Relations