PRESS RELEASES

  FEATURED PRESS














 
 

View printer-friendly version

GREAT AMERICAN COOKIES® BRINGS "ALIENS IN THE ATTIC" DOWN TO EARTH

National promotion launches with limited-edition Cookie Cake design, festive trick-or-treat bags and exclusive coupon

ATLANTA - October 30, 2009 - Great American Cookies®, innovators of the original Cookie Cake, announced today that the company has partnered with Twentieth Century Fox Home Entertainment to promote the November 2009 Blu-ray and DVD release of "Aliens in the Attic." The multifaceted promotion will include a limited-edition Cookie Cake, an exclusive coupon offer, and more. The promotion is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

The promotion kicks off Oct. 31 (Halloween) when Great American Cookies stores across the country will distribute trick-or-treat bags featuring artwork from the movie to customers. Beginning Nov. 3, customers visiting select Great American Cookies stores will also receive a coupon for up to $5 off the purchase of "Aliens in the Attic" at f.y.e. and Suncoast store locations nationwide. The coupon will be available until the end of the promotion, Nov. 30, or while supplies last.

Great American Cookies also has created a limited-edition version of their signature Cookie Cake featuring the "Aliens in the Attic" logo. The Cookie Cake will be available during the promotional period and will be on display at participating Great American Cookies stores. The promotion will be supported by a new "Aliens in the Attic" page at www.greatamericancookies.com, which will contain all of the details of the promotion, including a printable coupon, as well as the trailer for "Aliens in the Attic" and a link to the movie's Web site.

"Some of the best memories are made when families come together to watch a movie at home," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management, Inc. "Of course, no movie night experience is complete without delicious snacks, so we're excited to offer our customers an Aliens in the Attic inspired Cookie Cake to enjoy with their families."

"Aliens in the Attic" is an adventure/comedy about kids on a family vacation who must fight off an attack by knee-high alien invaders with world-destroying ambitions while the youngsters' parents remain clueless about the battle. For more information about the movie visit www.aliensintheatticmovie.com.

About Great American Cookies www.greatamericancookies.com
Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Made famous by its signature Cookie Cakes, trademark flavors and menu of gourmet products baked fresh in store.

About NexCen Brands, Inc. www.nexcenbrands.com
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

About Twentieth Century Fox Home Entertainment
A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on DVD, Blu-ray Disc (BD) and Digital Copy as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets -- from mass merchants and warehouse clubs to specialty stores and e-commerce - throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.

Media Contact:
Steven Rice
Ogilvy Public Relations
404-881-2317
Steven.Rice@ogilvypr.com

Jacob Hawkins
Ogilvy Public Relations
404-881-2339
jacob.hawkins@ogilvypr.com