FOR IMMEDIATE RELEASE
Kathleen Shaffer / [email protected] / (470) 388-6170
Unique incentive opportunity offers new and existing franchisees Initial Franchise Fee and Royalty Fee Reduction Program for two industry-leading Quick Service Restaurant brands
ATLANTA – February 23, 2016 – Talk about a sweet deal! Global Franchise Group (GFG), the strategic brand management company and franchisor of Great American Cookies®, Pretzelmaker®, Marble Slab Creamery® and Hot Dog on a Stick™, is offering a unique Great American Cookies/ Marble Slab Creamery Co-Brand Incentive opportunity featuring a reduced franchise fee and royalty reduction program. The Co-Brand Incentive offers more than 50 percent savings on the Initial Franchise Fee (IFF) and allows new franchise owners to have two popular brands under one roof with a leading franchisor. The opportunity makes owning multiple brands easy.
“The combination of cookies and ice cream is classic and well-received by the consumer,” said Tim Linderman, Chief Development Officer for GFG. “Last year, GFG began offering Great American Cookies and Marble Slab Creamery Co-Brands to our franchisees and we are seeing great results. In addition to providing one-stop sweet shopping, our Co-Brand stores complement each other from a seasonality standpoint. When the weather is colder, cookies are in high demand and when the weather is warmer, ice cream is top of mind. This limited time incentive program is a win and we are thrilled to offer this unique chance to operate two outstanding treat concepts.”
The program took effect February 8, 2016 and any franchise owner/prospect signing a Co-Brand agreement for Great American Cookies/Marble Slab Creamery or Co-Brand Area Development Agreement (ADA) prior to June 30, 2016 will qualify for the opportunity and subsequent fee reductions. The IFF for the Co-Brand will be $25,000 total ($12,500 each). Reduced Royalty Rate for the first year of operations of each store opened under the Co-Brand will be 4 percent per brand (Great American Cookies and Marble Slab Creamery) versus the standard 6 percent.
About Global Franchise Group, LLC – Visit Global Franchise Group
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick™, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.