Incentive Programs

GFG Corporate Office

Incentive Programs

As we continue to develop our brands domestically, we recognize not only the importance of referrals from our existing franchisees, but also a need to develop and promote new programs to incentivize our veteran and minority franchisee prospects. Global Franchise Group, LLC offers the following incentive programs:

Referral Program:

We offer a $1,000 incentive to the first person (or company) that introduces a potential franchisee to us. In order to receive this incentive, all of the following criteria must be met:

  1. There must be an executed franchise agreement within 6 months of the referral
  2. The full initial franchise fee must have been received
  3. The name of the referring party must be given at the time of application

We will pay the referral fee after the Franchise Agreement is executed and fully paid.

Veterans Program:

Vet Fran LogoGlobal Franchise Group is proud to be part of the IFA’s VetFran program, which gives veterans the opportunity to leverage their very applicable military experience in a business of their own. All of the Global Franchise Group brands offer a one-time 25% discount off of the initial franchise fee to qualified veterans. In order to receive this discount, all of the following criteria must be met:

  1. This discount must be requested at the time of application
  2. The applicant/veteran must be at least a 51% shareholder in the applying entity or applying as a sole proprietor
  3. The applicant must sign a franchise agreement

These programs may not be combined with each other or with any other reduction, are only available once per applicant and may be discontinued at any time.

Contact the Franchise Development Department at 1-800-524-6444 with any questions.

Global Franchise Group, LLC is a strategic brand management company with a focus on franchising.

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Annica Conrad

Annica Conrad
Chief Marketing Officer

Annica has more than 20 years of award-winning marketing experience and has been with GFG for 3 years. She joined the company from Mellow Mushroom Pizza Bakers where she was Vice President, Brand Development. In this role, Annica was responsible for the rebirth and growth in popularity of the 42-year-old eclectic brand through smart menu design and development, implementation of the Mellow Mushroom loyalty app and creation and rollout of its first online ordering system. Before her time with Mellow Mushroom, Annica was Vice President of Marketing for Mcalister’s Corporation and she spent the early part of her career at a prominent advertising agency in Mobile Alabama. She is graduate of Samford University in Birmingham where she earned her Bachelors in Marketing and MBA in Economics.

Sam Patterson
Chief Financial Officer

Patterson came to Global Franchise Group in April 2020 from FOCUS Brands where he served as Senior Vice President of Accounting. For the last eleven years, he was responsible for leading financials for Cinnabon, Carvel, Schlotzsky’s, Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s and Jamba Juice. He directed the organization through the transfer and integration of all accounting back-office functions for Auntie Anne’s from Pennsylvania, McAlister’s Deli from Mississippi, and Jamba Juice from Texas to Atlanta and converted a brand-centric accounting structure into a shared services organization. Before his time with FOCUS, he was Senior Vice President & Corporate Controller for Movie Gallery/Hollywood Video (NASDAQ: MOVI & MVGR), Vice President and Corporate Controller for Republic National Cabinet Corporation, and Corporate Controller for Wolverine Tube, Inc. (NYSE: WLV). He is a Certified Public Accountant and a Certified Management Accountant, holds a master’s in business administration from Auburn University, and is a graduate of the University of Texas, Tyler.