FOR IMMEDIATE RELEASE
Kathleen Shaffer / [email protected] / (470) 388-6170
Hot Dog on a Stick™ will giveaway its new Mozzarella Cheese on a Stick for free on National Cheese Day, January 20th
ATLANTA – January 5, 2016 – Move over pop stars, Hot Dog on a Stick™ has an even hotter new release – Mozzarella Cheese on a Stick with Spicy Sriracha Ketchup! To celebrate the launch of its hot new addition, Hot Dog on a Stick will roll out the red carpet and give away one free* Mozzarella Cheese on a Stick to customers on National Cheese Day, Wednesday, January 20th.
Mozzarella Cheese on a Stick features delicious mozzarella dipped in Hot Dog on a Stick’s signature party batter and cooked fresh on the spot to perfection. It pairs well with new Spicy Sriracha Ketchup and has been described as a kicked-up mozzarella stick. In combination with Hot Dog on a Stick’s hand stomped lemonade, its simply on fleek! The product was created in response to customer feedback and the popularity of Hot Dog on a Stick’s American Cheese on a Stick and Pepper Jack Cheese on a Stick. It will officially drop in stores across the country on January 12, 2016.
“We have a serious Cheese on a Stick fan base, like boyband level intense, and our new Mozzarella Cheese on a Stick is going to make them swoon,” said Lisa Merrell, Vice President of Hot Dog on a Stick. “The saltiness of the cheese, slight sweetness of the batter and spiciness of the ketchup is a cravable combination and our customers are going to love it. Join us for a free Mozzarella Cheese on a Stick on National Cheese Day and taste what the hype is about!”
Hot Dog on a Stick is celebrating its 70th anniversary this year and the brand plans to launch new products and improvements throughout the year. It’s going to be big! Operated by Global Franchise Group, LLC, Hot Dog on a Stick has close to 100 locations in the U.S., as well as internationally including Brazil, Korea, and Dubai. To find a Hot Dog on a Stick near you, visit our website, or engage with Hot Dog on a Stick on Facebook, Twitter and Instagram.
*Valid at participating Hot Dog on a Stick locations only. Offer is valid for one free Mozzarella Cheese on a Stick.
NOTES TO EDITORS:
Members of the media are encouraged to help spread the word about Hot Dog on a Stick’s new Mozzarella Cheese on a Stick and National Cheese Day giveaway. Media drops featuring Hot Dog on a Stick’s signature hats and new Mozzarella Cheese on a Stick are available. To request visuals, or arrange an interview with Hot Dog on a Stick representatives, please contact Kathleen Shaffer at [email protected] or (470) 388-6170.
About Hot Dog on a Stick™ – Visit Hot Dog on a Stick
Established in 1946 in Southern California, Hot Dog on a Stick is known for its fresh, made-to-order hot dog on a stick and cheese on a stick products, hand-stomped natural lemonade, smiling customer service and its iconic bright striped uniforms. Hot Dog on a Stick provides customers with a fun all-American quick service restaurant experience, catering services for events, party packs, and fundraisers. Hot Dog on a Stick has close to 100 locations in the U.S. and internationally including Korea and Dubai. Connect with us on Facebook, Twitter and Instagram. For franchising opportunities, visit Hot Dog on a Stick.
About Global Franchise Group, LLC – Visit Global Franchise Group
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick™, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.
Chief Marketing Officer
Annica has more than 20 years of award-winning marketing experience and has been with GFG for 3 years. She joined the company from Mellow Mushroom Pizza Bakers where she was Vice President, Brand Development. In this role, Annica was responsible for the rebirth and growth in popularity of the 42-year-old eclectic brand through smart menu design and development, implementation of the Mellow Mushroom loyalty app and creation and rollout of its first online ordering system. Before her time with Mellow Mushroom, Annica was Vice President of Marketing for Mcalister’s Corporation and she spent the early part of her career at a prominent advertising agency in Mobile Alabama. She is graduate of Samford University in Birmingham where she earned her Bachelors in Marketing and MBA in Economics.
Chief Financial Officer
Patterson came to Global Franchise Group in April 2020 from FOCUS Brands where he served as Senior Vice President of Accounting. For the last eleven years, he was responsible for leading financials for Cinnabon, Carvel, Schlotzsky’s, Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s and Jamba Juice. He directed the organization through the transfer and integration of all accounting back-office functions for Auntie Anne’s from Pennsylvania, McAlister’s Deli from Mississippi, and Jamba Juice from Texas to Atlanta and converted a brand-centric accounting structure into a shared services organization. Before his time with FOCUS, he was Senior Vice President & Corporate Controller for Movie Gallery/Hollywood Video (NASDAQ: MOVI & MVGR), Vice President and Corporate Controller for Republic National Cabinet Corporation, and Corporate Controller for Wolverine Tube, Inc. (NYSE: WLV). He is a Certified Public Accountant and a Certified Management Accountant, holds a master’s in business administration from Auburn University, and is a graduate of the University of Texas, Tyler.