FOR IMMEDIATE RELEASE
Kathleen Shaffer / [email protected] / (470) 388-6170
Chocolate Mountains, Candy Clouds and Marshmallow Surprise Ice Cream Treats Bring the Tasty World of the Popular Candy Crush Game To Your Taste Buds
ATLANTA – August 15, 2016 – Explore the Candy Kingdom with Marble Slab Creamery! The super-premium frozen slab ice cream brand has partnered with King, a leading interactive entertainment company for the mobile world, to introduce a new line of craveable Candy Crush™ inspired ice cream and candy combinations. Chocolate Mountains, Candy Clouds and Marshmallow Surprise bring the tasty world of the popular Candy Crush franchise games to taste buds far beyond Candy Town. All flavor combinations are available in a cone, cup, shake or cake for a limited time only.
Chocolate Mountains is a divine treat of Sweet Cream and Chocolate Ice Creams with fudge brownie pieces and rainbow sprinkles. Candy Clouds is a dreamy creation of Cotton Candy Ice Cream with Raspberry Sorbet, gummy bears and rainbow sprinkles. Marshmallow Surprise is a sweet combination of Very Yellow Marshmallow and Sweet Ice Creams with chocolate chips and rainbow sprinkles. Rumor has it Tiffi and Mr. Toffee are big fans.
“Like the Candy Crush franchise games, Marble Slab Creamery is a tasty fantasy land where customers can use their imagination and cravings to create a memorable and unique ice cream experience – the combinations are endless,” said Allison Lauenstein, Vice President of Marble Slab Creamery. “Candy Crush is a pop culture phenomenon and our new flavors inspired by the game are sure to take our customers on a delectable adventure.”
To add to the fun of the new flavors, Marble Slab Creamery is also presenting the Ultimate Candy Crush™ Giveaway in which one grand prize winner will receive the Ultimate Candy Crush™ Prize Pack featuring $1,000 worth of Candy Crush merchandise. More information about the sweet sweepstakes can be found at Candy Crush Sweeps.
“We’re excited to be partnering with Marble Slab Creamery this summer to bring fans a taste of the sweet and delicious world of the Candy Kingdom,” said Claes Kalborg licensing director at King. “Fans of the game can fully immerse their taste buds in the different flavors inspired by the Candy lands with these super fun, one-of-a-kind ‘Candy Crush’ ice-cream flavors.”
Marble Slab Creamery is known for its homemade ice cream with unlimited mix-ins, free plain waffle cones and delicious ice cream cakes. To find a Marble Slab Creamery location near you, visit our store locator.
For more information on Marble Slab Creamery visit our website. You can also join the conversation on Facebook®, Twitter, (@Marbleslab); or Instagram (@marbleslabcreamery). Download Slab Happy Rewards, Marble Slab Creamery’s rewards app, for free in the App Store or Google Play.
Notes to Editors: Media drops featuring samples of Marble Slab Creamery’s new Candy Crush™ flavors are available in select markets. For more information or graphics, please contact Kathleen Shaffer at [email protected] or 470-388-6170.
About Marble Slab Creamery® – Visit Marble Slab
Marble Slab Creamery, a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is fresh made in small batches in store using dairy from local farms and flavor ingredients from around the world. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in, Bahrain, Canada, Guam, St. Lucia, Saudi Arabia, Kuwait, Guyana, United Arab Emirates, Qatar, Singapore, Pakistan and the United States.
About King – Visit King Digital Entertainment
King Digital Entertainment is a leading interactive entertainment company for the mobile world. It had 463 million monthly active users as of first quarter 2016 across web, social and mobile platforms, and has developed more than 200 exclusive games that are enjoyed all around the world through its king.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store, Microsoft Windows App Store and Amazon Appstore. King was acquired by Activision Blizzard (NASDAQ: ATVI) in February 2016. King has game studios in Stockholm, Malmö, London, Barcelona, Berlin, Singapore, and Seattle, along with offices in San Francisco, Malta, Seoul, Tokyo, Shanghai and Bucharest.
© 2016 King.com Ltd. King, the King crown logo, Candy Crush, and related marks are trademarks of King.com Ltd and/or related entities.
Chief Marketing Officer
Annica has more than 20 years of award-winning marketing experience and has been with GFG for 3 years. She joined the company from Mellow Mushroom Pizza Bakers where she was Vice President, Brand Development. In this role, Annica was responsible for the rebirth and growth in popularity of the 42-year-old eclectic brand through smart menu design and development, implementation of the Mellow Mushroom loyalty app and creation and rollout of its first online ordering system. Before her time with Mellow Mushroom, Annica was Vice President of Marketing for Mcalister’s Corporation and she spent the early part of her career at a prominent advertising agency in Mobile Alabama. She is graduate of Samford University in Birmingham where she earned her Bachelors in Marketing and MBA in Economics.
Chief Financial Officer
Patterson came to Global Franchise Group in April 2020 from FOCUS Brands where he served as Senior Vice President of Accounting. For the last eleven years, he was responsible for leading financials for Cinnabon, Carvel, Schlotzsky’s, Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s and Jamba Juice. He directed the organization through the transfer and integration of all accounting back-office functions for Auntie Anne’s from Pennsylvania, McAlister’s Deli from Mississippi, and Jamba Juice from Texas to Atlanta and converted a brand-centric accounting structure into a shared services organization. Before his time with FOCUS, he was Senior Vice President & Corporate Controller for Movie Gallery/Hollywood Video (NASDAQ: MOVI & MVGR), Vice President and Corporate Controller for Republic National Cabinet Corporation, and Corporate Controller for Wolverine Tube, Inc. (NYSE: WLV). He is a Certified Public Accountant and a Certified Management Accountant, holds a master’s in business administration from Auburn University, and is a graduate of the University of Texas, Tyler.