breakfast sandwich

Global Franchise Group franchisee, Geri Fields, opened the first location at Troy University in Alabama. Fresh Twist offers a unique pretzel-inspired food menu.

ATLANTA – January 13, 2020 – Pretzelmaker®, known for its fresh baked, hand-rolled and innovative pretzel products, has announced the opening of the first Fresh Twist by Pretzelmaker® location at Troy University in Alabama. Fresh Twist by Pretzelmaker® takes the brand’s fresh hand-rolled Pretzels, Pretzel Bites, and Pretzel Dogs and adds breakfast and late-night menu options. The menu offers breakfast sandwiches on pretzel buns, Pretzel Flatbread Pizzas and Pepperoni Pretzel Rolls in addition to its all-natural lemonades and smoothies. Global Franchise Group, the parent company of Pretzelmaker, worked with longtime franchisee, Geri Fields, to open the location.

“Fresh Twist is a concept that cuts across all three day parts making it perfect for non-traditional venues like colleges, universities and airports,” said Chris Cheek, Chief Development Officer for Global Franchise Group. “A lot of hard work and menu innovation was put into creating Fresh Twist and only the finest quality ingredients are used making the offerings incredibly delicious and craveable. The location at Troy University is proving to be very popular and our thanks and appreciation go out to Geri Fields for helping us pioneer the Fresh Twist concept.”

Global Franchise Group is growing the Fresh Twist concept and is seeking additional franchisees for non-traditional locations on campuses and in airports. It can operate in a space as little as 250 square feet and is scalable to fit the needs of most venues. The concept features premium pricing with competitive food costs, simple operation and Pretzelmaker’s signature “fresh theater action” for customers and best in class pretzel dough.

“The versatility of the Fresh Twist menu, ease of operation, and demand for on the go food items on college campuses attracted me to the Fresh Twist concept,” said Geri Fields, franchisee of 10 Great American Cookies, Marble Slab Creamery and Pretzelmaker locations. “Global Franchise Group was tremendously supportive throughout the process. They’ve always helped champion my business and have been with me every step of the way.”

Fresh Twist by Pretzelmaker at Troy University is located at 231 Adams Center, Troy Alabama 36082. To learn more about Fresh Twist by Pretzelmaker, please visit our franchise website.

About Global Franchise Group, LLCVisit Global Franchise
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick®, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, Pretzelmaker® and Round Table Pizza®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Global Franchise Group, LLC is an affiliate of Lion Capital LLP and Serruya Private Equity, Inc.

About Pretzelmaker®Visit Pretzelmaker
Since 1991, Pretzelmaker® has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Pretzelmaker® is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam, and Saudi Arabia. Pretzelmaker has recently introduced a new twist to the brand, the Fresh Twist by Pretzelmaker® concept. Fresh Twist by Pretzelmaker® is perfect for colleges/universities, airports and transportation centers. The menu offers breakfast sandwiches on pretzel buns, Cinnamon Toast Pretzel Sticks, Pretzel Flatbread Pizzas and Pepperoni Pretzel Rolls in addition to its fresh hand-rolled Pretzels, Pretzel Bites, Pretzel Dogs and all-natural lemonades and smoothies. To learn more, visit our franchise website.

Annica Conrad

Annica Conrad
Chief Marketing Officer

Annica has more than 20 years of award-winning marketing experience and has been with GFG for 3 years. She joined the company from Mellow Mushroom Pizza Bakers where she was Vice President, Brand Development. In this role, Annica was responsible for the rebirth and growth in popularity of the 42-year-old eclectic brand through smart menu design and development, implementation of the Mellow Mushroom loyalty app and creation and rollout of its first online ordering system. Before her time with Mellow Mushroom, Annica was Vice President of Marketing for Mcalister’s Corporation and she spent the early part of her career at a prominent advertising agency in Mobile Alabama. She is graduate of Samford University in Birmingham where she earned her Bachelors in Marketing and MBA in Economics.

Sam Patterson
Chief Financial Officer

Patterson came to Global Franchise Group in April 2020 from FOCUS Brands where he served as Senior Vice President of Accounting. For the last eleven years, he was responsible for leading financials for Cinnabon, Carvel, Schlotzsky’s, Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s and Jamba Juice. He directed the organization through the transfer and integration of all accounting back-office functions for Auntie Anne’s from Pennsylvania, McAlister’s Deli from Mississippi, and Jamba Juice from Texas to Atlanta and converted a brand-centric accounting structure into a shared services organization. Before his time with FOCUS, he was Senior Vice President & Corporate Controller for Movie Gallery/Hollywood Video (NASDAQ: MOVI & MVGR), Vice President and Corporate Controller for Republic National Cabinet Corporation, and Corporate Controller for Wolverine Tube, Inc. (NYSE: WLV). He is a Certified Public Accountant and a Certified Management Accountant, holds a master’s in business administration from Auburn University, and is a graduate of the University of Texas, Tyler.