FOR IMMEDIATE RELEASE
Kristi Betz / [email protected] / (410) 902-5053
Football fans seeking to “bench” their chicken wings can visit a Pretzelmaker location to pick up a Box of Bites
ATLANTA – January 15, 2016 – Chicken wings have been a centerpiece of playoff game parties for the past 49 years, but this year, Pretzelmaker is urging football fans to “Fling the Wing, and Bring the Bite” by benching the messy old snack in favor of a new star player – pretzel bites. Football fans devoured more than one billion wings during last year’s big game, resulting in millions of sticky fingers, plenty of orange stains on the couch and even unnecessary roughness on the digestive system. It’s time to call an audible.
This year’s tailgate must-have snack is Pretzelmaker’s Box of Bites-a shareable snack that features a triple-option rushing attack of different Pretzel Bite products in one box. Mix and match by choosing from bite-sized favorites like Mini Pretzel Dogs, Mozzarella Stuffed Bites, Flavored Bites (garlic, ranch, cinnamon sugar and parmesan) or Salted/Unsalted Pretzel Bites. Customers can scoop up a Box of Bites at any Pretzelmaker location and take it ALL THE WAY! …back home before the big game kicks off.
“Our Box of Bites is a great way for our customers to bring their favorite Pretzelmaker flavors home to share with friends and family,” said Lisa Cheatham, director of marketing, Pretzelmaker. “This year, we hope football fans will bring a Box of Bites to their tailgates and playoff game parties. After all, no pretzel bite has ever been flagged for being too spicy!”
Pretzelmaker is known for fresh delicious pretzels and product innovation. With stores across the U.S., the bakery has thousands of loyal fans and is the original creator of the Pretzel Dog, Pretzel Bites and Mozzarella Stuffed Bites.
For more information and store locations, visit our website or join us on social media: follow @pretzelmaker on Twitter; add @pretzelmakerpics on Instagram; follow “Pretzelmaker” on Snapchat; or become a fan of the brand on Facebook. Join the fun and show us how you bring the bite by using the hashtag #flingthewing.
Pretzelmaker is managed by Global Franchise Group, LLC, the strategic brand management company and franchisor behind Pretzelmaker®, Great American Cookies®, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery® and Hot Dog on a Stick™.
Notes to Editors:
Excellent interview and photo opportunity – To request an interview with Pretzelmaker representatives, to obtain photos, graphics or b-roll, please contact Kristi Betz at [email protected] or 410-902-5053. Media drops of Pretzelmaker products are also available.
About Pretzelmaker® – Visit Pretzelmaker
Since 1991, Pretzelmaker® has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzelmaker® brand now also includes Pretzel Time®. Pretzelmaker® is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam and Mexico.
About Global Franchise Group, LLC – Visit Global Franchise Group
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick™, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.
Chief Marketing Officer
Annica has more than 20 years of award-winning marketing experience and has been with GFG for 3 years. She joined the company from Mellow Mushroom Pizza Bakers where she was Vice President, Brand Development. In this role, Annica was responsible for the rebirth and growth in popularity of the 42-year-old eclectic brand through smart menu design and development, implementation of the Mellow Mushroom loyalty app and creation and rollout of its first online ordering system. Before her time with Mellow Mushroom, Annica was Vice President of Marketing for Mcalister’s Corporation and she spent the early part of her career at a prominent advertising agency in Mobile Alabama. She is graduate of Samford University in Birmingham where she earned her Bachelors in Marketing and MBA in Economics.
Chief Financial Officer
Patterson came to Global Franchise Group in April 2020 from FOCUS Brands where he served as Senior Vice President of Accounting. For the last eleven years, he was responsible for leading financials for Cinnabon, Carvel, Schlotzsky’s, Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s and Jamba Juice. He directed the organization through the transfer and integration of all accounting back-office functions for Auntie Anne’s from Pennsylvania, McAlister’s Deli from Mississippi, and Jamba Juice from Texas to Atlanta and converted a brand-centric accounting structure into a shared services organization. Before his time with FOCUS, he was Senior Vice President & Corporate Controller for Movie Gallery/Hollywood Video (NASDAQ: MOVI & MVGR), Vice President and Corporate Controller for Republic National Cabinet Corporation, and Corporate Controller for Wolverine Tube, Inc. (NYSE: WLV). He is a Certified Public Accountant and a Certified Management Accountant, holds a master’s in business administration from Auburn University, and is a graduate of the University of Texas, Tyler.