Kathleen Shaffer / [email protected] / (470) 388-6170

Limited time only incentive opportunity offers significant reduced initial franchise fees and royalties to qualified franchisees signing at least 3 franchise agreements (Area Development Agreement)

ATLANTA – July 25, 2016 – Pretzelmaker®, known for its fresh baked, hand-rolled and innovative pretzel products is offering a HOT summer deal for qualified franchisees. Global Franchise Group (GFG), the strategic brand management company and franchisor of Pretzelmaker®, Great American Cookies®, Marble Slab Creamery® and Hot Dog on a Stick®, has announced a new incentive to expand the Pretzelmaker footprint across the country. Through a limited time only incentive opportunity, new and existing franchisees can receive approximately $30,000 in franchise fee savings and 2 percent in royalty savings for the first two years when they sign at least 3 franchise agreements (Area Development Agreements) in any Development Market Areas (DMAs) prior to September 30, 2016.

“Pretzelmaker is hands down the leading product innovator in the pretzel concept space and outranks the competition when it comes to customer satisfaction and taste,” said Tim Linderman, Chief Development Officer for GFG. “The Brand is popular and sought after by the consumer and we are aiming to bring more Pretzelmaker stores to the people. With this incentive opportunity in place, now is the time for qualified franchisees to consider becoming part of a growing and popular concept.”

This program allows for a franchisee to pay only a Development Fee at signing of the Development agreement, with the remaining Franchise Agreement Fee due prior to executing each lease. Also, franchisees will benefit from a reduction of royalties on that store for 2 years after opening.

Incentive Details:

  • Royalty Rate: 5 percent (months 1 – 24 after opening. After 24 months, 7 percent remainder of Franchise Term).
  • Franchise Fee: $15,000 each
  • Development Fee: Development Free of $5,000 per store to be opened under the ADA when signing regardless of whether the stores are Traditional or Non-Traditional.

How It Works:

(Example) Franchisee signs a three store ADA. The total fee is $45,000. At the execution of the ADA, Franchisee must pay a $15,000 ($5,000 for each store) Development Fee. The remainder of the $30,000 Franchise Fees must be paid in increments of $10,000 according to the development schedule agreed and prior to the signing of each lease associated with that fee.

About Global Franchise Group, LLCVisit Global Franchise Group
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick®, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.

About Pretzelmaker® – Visit Pretzelmaker
Since 1991, Pretzelmaker® has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzelmaker® brand now also includes Pretzel Time®. Pretzelmaker® is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam, Saudia Arabia and Mexico.

Annica Conrad

Annica Conrad
Chief Marketing Officer

Annica has more than 20 years of award-winning marketing experience and has been with GFG for 3 years. She joined the company from Mellow Mushroom Pizza Bakers where she was Vice President, Brand Development. In this role, Annica was responsible for the rebirth and growth in popularity of the 42-year-old eclectic brand through smart menu design and development, implementation of the Mellow Mushroom loyalty app and creation and rollout of its first online ordering system. Before her time with Mellow Mushroom, Annica was Vice President of Marketing for Mcalister’s Corporation and she spent the early part of her career at a prominent advertising agency in Mobile Alabama. She is graduate of Samford University in Birmingham where she earned her Bachelors in Marketing and MBA in Economics.

Sam Patterson
Chief Financial Officer

Patterson came to Global Franchise Group in April 2020 from FOCUS Brands where he served as Senior Vice President of Accounting. For the last eleven years, he was responsible for leading financials for Cinnabon, Carvel, Schlotzsky’s, Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s and Jamba Juice. He directed the organization through the transfer and integration of all accounting back-office functions for Auntie Anne’s from Pennsylvania, McAlister’s Deli from Mississippi, and Jamba Juice from Texas to Atlanta and converted a brand-centric accounting structure into a shared services organization. Before his time with FOCUS, he was Senior Vice President & Corporate Controller for Movie Gallery/Hollywood Video (NASDAQ: MOVI & MVGR), Vice President and Corporate Controller for Republic National Cabinet Corporation, and Corporate Controller for Wolverine Tube, Inc. (NYSE: WLV). He is a Certified Public Accountant and a Certified Management Accountant, holds a master’s in business administration from Auburn University, and is a graduate of the University of Texas, Tyler.