Fresh Twist Concept

Fresh Twist by Pretzelmaker® will offer a unique pretzel-inspired food menu that cuts across all three day parts using only the highest quality ingredients – perfect for non-traditional venues across the country

ATLANTA – April 9, 2018 – Pretzelmaker®, known for its fresh baked, hand-rolled and innovative pretzel products, is adding a unique twist to the brand – the new Fresh Twist by Pretzelmaker® concept. Fresh Twist by Pretzelmaker® takes the brand’s fresh hand-rolled Pretzels, Pretzel Bites, and Pretzel Dogs and adds breakfast and late-night menu options allowing it to be competitive in both traditional and non-traditional venues across the country. The menu will offer breakfast sandwiches on pretzel buns, Cinnamon Toast Pretzel Sticks, Pretzel Flatbread Pizzas and Pepperoni Pretzel Rolls in addition to its all-natural lemonades and smoothies.

Fresh Twist can operate in a space as little as 250 square feet and is scalable to fit the needs of most venues. The concept features premium pricing with competitive food costs, ongoing training and support from Global Franchise Group (the franchisor of Pretzelmaker) and is a simple operation with Pretzelmaker’s signature “fresh theater action” for customers. Potential franchisees can also take advantage of a streamlined equipment package.

“Pretzelmaker is known for our product innovation and putting a unique spin on traditional pretzel products. Fresh Twist by Pretzelmaker® demonstrates just how versatile our best in class pretzel dough can be,” said Allison Lauenstein, Executive Vice President of Pretzelmaker. “We know customers are snacking more and are always looking for a portable way to grab a meal on the go. In fact, soft pretzels were named the second most popular dish of 2017 by GrubHub with a 221% rise in popularity. Fresh Twist was designed with that in mind. The concept is ideal for travel centers, universities and airports.”

Global Franchise Group® (GFG), the franchisor of Pretzelmaker, is offering special construction incentives for the first Fresh Twist franchise agreement. It is also working with higher education development firm OnCampus Brands to market and connect Fresh Twist by Pretzelmaker® to colleges and university dining programs and auxiliary services across the U.S. To learn more about Fresh Twist by Pretzelmaker, please visit Pretzelmaker Franchise Fresh Twist and view the brand flip book.

About Global Franchise Group, LLC Visit Global Franchise
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick®, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, Pretzelmaker® and Round Table Pizza®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $9 billion of capital under management and substantial franchise management experience.

About Pretzelmaker®Visit Pretzelmaker
Since 1991, Pretzelmaker® has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzelmaker® brand now also includes Pretzel Time®. Pretzelmaker® is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam, Saudi Arabia and Mexico.

About OnCampus BrandsVisit OnCampus Brands
OnCampus Brands (OCB) is dedicated to enhancing students’ lives by improving campus retail operations and choices. With more than 25 years of experience in non-traditional retail design and operations, OCB has the resources and connectivity to bring the right retail brands onto college campuses. OnCampus Brands takes a data-centric and relationship-based approach to on-campus retail development—maintaining an extensive, proprietary database of on-campus retail outlets in the United States.

Annica Conrad

Annica Conrad
Chief Marketing Officer

Annica has more than 20 years of award-winning marketing experience and has been with GFG for 3 years. She joined the company from Mellow Mushroom Pizza Bakers where she was Vice President, Brand Development. In this role, Annica was responsible for the rebirth and growth in popularity of the 42-year-old eclectic brand through smart menu design and development, implementation of the Mellow Mushroom loyalty app and creation and rollout of its first online ordering system. Before her time with Mellow Mushroom, Annica was Vice President of Marketing for Mcalister’s Corporation and she spent the early part of her career at a prominent advertising agency in Mobile Alabama. She is graduate of Samford University in Birmingham where she earned her Bachelors in Marketing and MBA in Economics.

Sam Patterson
Chief Financial Officer

Patterson came to Global Franchise Group in April 2020 from FOCUS Brands where he served as Senior Vice President of Accounting. For the last eleven years, he was responsible for leading financials for Cinnabon, Carvel, Schlotzsky’s, Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s and Jamba Juice. He directed the organization through the transfer and integration of all accounting back-office functions for Auntie Anne’s from Pennsylvania, McAlister’s Deli from Mississippi, and Jamba Juice from Texas to Atlanta and converted a brand-centric accounting structure into a shared services organization. Before his time with FOCUS, he was Senior Vice President & Corporate Controller for Movie Gallery/Hollywood Video (NASDAQ: MOVI & MVGR), Vice President and Corporate Controller for Republic National Cabinet Corporation, and Corporate Controller for Wolverine Tube, Inc. (NYSE: WLV). He is a Certified Public Accountant and a Certified Management Accountant, holds a master’s in business administration from Auburn University, and is a graduate of the University of Texas, Tyler.