Visitors of the much anticipated multisensory museum, “The Pizza Experience,” will be treated like royalty in Round Table Pizza’s exhibit featuring a pepperoni red carpet, 20 foot tall pizza box castle, a throne of toppings, and a slice of Round Table Pizza
served on a silver platter

CONCORD, Calif. – Sept. 24, 2018 – Round Table Pizza® knows how to roll out the pepperoni red carpet! As the exclusive pizza restaurant of “The Pizza Experience,” a multisensory pizza themed pop-up museum in Los Angeles, Round Table Pizza will treat visitors royally in its brand exhibit featuring a 20 foot tall pizza box castle, a throne of toppings, a giant breadstick knighting and of course, a slice of its famous pizza served on a silver platter. Guests will also be treated to refreshing beverages from PEPSI®.

“The Pizza Experience” museum will launch on October 1, 2018 at the Raymond Theater on 129 N. Raymond Avenue in Pasadena. In addition to Round Table Pizza’s regal room, The Pizza Experience also features a pizza night club, pizza fitness center, pizza heaven, a pizza graffiti hallway and the ultimate pizza lover’s dream, the ability to roll around in pizza dough.

“Pizza Experience museum visitors deserve pizza fit for a king, which is why with our fresh made in-house pizza dough, gourmet ingredients and generous toppings, Round Table Pizza is the only restaurant sponsor of the buzz-worthy pop-up,” said Geoff Goodman, Executive Vice President of Round Table Pizza. “While the entire museum is what pizza dreams are made of, Round Table is honored to provide the most anticipated part of the experience – the pizza!”

“As one of the West Coast’s most iconic pizza brands, The Pizza Experience is thrilled to have Round Table Pizza as our exclusive pizza restaurant sponsor,” said Robin Boytos, Chief Executive Officer of The Pizza Experience. “Round Table’s room is one of the most visually stunning and memorable aspects of the experience – it’s the ultimate photo opportunity for social media shots and we are expecting it to be a visitor favorite. Round Table truly pulled off a royal feat!”

For more information on “The Pizza Experience” museum, or to purchase tickets, visit The Pizza Experience Website . For updates, follow along on social media at Facebook @ThePizzaExperience, Instagram @The_Pizza_Experience, Twitter @Pizza_Experience.

Round Table Pizza is known for its made in-store pizza dough, fresh toppings and premium ingredients. In addition to seriously amazing pizza, menu favorites include garlic parmesan twists and wings. For the latest news and fun and games from Round Table Pizza, follow us on Facebook, Twitter, and Instagram.


  • Excellent interview and visual opportunity. Members of the media are encouraged to spread the word about The Pizza Experience and Round Table Pizza’s exhibit. Media drops featuring our famous pizza and wings are available. To arrange for a delivery, please contact Kathleen Shaffer at 470.388.6170 or [email protected].

About Round Table PizzaVisit Round Table Pizza
Round Table Pizza was founded by Bill Larson in 1959 in the San Francisco Bay Area to create a place where families could relax and share a superb pizza. More than fifty years later, Round Table Pizza remains true to its founder’s vision with 440 restaurants across the western United States and the world. Round Table’s signature tagline, “The Last Honest Pizza”, describes its commitment to quality and authenticity. For the latest news and fun and games from Round Table Pizza, follow us on Facebook, Twitter, and Instagram.

Annica Conrad

Annica Conrad
Chief Marketing Officer

Annica has more than 20 years of award-winning marketing experience and has been with GFG for 3 years. She joined the company from Mellow Mushroom Pizza Bakers where she was Vice President, Brand Development. In this role, Annica was responsible for the rebirth and growth in popularity of the 42-year-old eclectic brand through smart menu design and development, implementation of the Mellow Mushroom loyalty app and creation and rollout of its first online ordering system. Before her time with Mellow Mushroom, Annica was Vice President of Marketing for Mcalister’s Corporation and she spent the early part of her career at a prominent advertising agency in Mobile Alabama. She is graduate of Samford University in Birmingham where she earned her Bachelors in Marketing and MBA in Economics.

Sam Patterson
Chief Financial Officer

Patterson came to Global Franchise Group in April 2020 from FOCUS Brands where he served as Senior Vice President of Accounting. For the last eleven years, he was responsible for leading financials for Cinnabon, Carvel, Schlotzsky’s, Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s and Jamba Juice. He directed the organization through the transfer and integration of all accounting back-office functions for Auntie Anne’s from Pennsylvania, McAlister’s Deli from Mississippi, and Jamba Juice from Texas to Atlanta and converted a brand-centric accounting structure into a shared services organization. Before his time with FOCUS, he was Senior Vice President & Corporate Controller for Movie Gallery/Hollywood Video (NASDAQ: MOVI & MVGR), Vice President and Corporate Controller for Republic National Cabinet Corporation, and Corporate Controller for Wolverine Tube, Inc. (NYSE: WLV). He is a Certified Public Accountant and a Certified Management Accountant, holds a master’s in business administration from Auburn University, and is a graduate of the University of Texas, Tyler.