FOR IMMEDIATE RELEASE
Kristi Betz / [email protected] / (410) 902-5053
Iconic pop culture brand aims to “Stomp Out Cancer” in honor of its 70th anniversary by raising $70,000 for LLS through a lemonade Stomp-A-Thon on April 21 at Hot Dog on a Stick’s Muscle Beach location in Santa Monica. Mario Lopez to appear.
ATLANTA – April 4, 2016 – Hot Dog on a Stick is turning the big 7-0, and to celebrate its platinum anniversary, the beloved brand is on a mission to help “Stomp Out Cancer” by raising $70,000 for The Leukemia & Lymphoma Society (LLS). On Thursday, April 21, Hot Dog on a Stick will host a Celebrity Stomp-A-Thon from 11 a.m. to 6 p.m. at its original Muscle Beach location in Santa Monica. Current and former Hotdoggers (employees), celebrities (including Mario Lopez of Extra and Saved by the Bell fame), VIPs, LLS honored heroes and the general public are invited to help raise funds and awareness for LLS by continuously hand-stomping the brand’s famous fresh lemonade for seven hours.
The Stomp-A-Thon will feature appearances from special guests, a DJ, lemonade samples, and giveaways of one free stick item per customer. All information including donation and registration can be found at LLS Events. You can register to stomp at the event, raise money to help fund lifesaving cancer research, or virtually stomp your support by making a onetime donation. Supporters are also encouraged to share information about the Stomp-A-Thon via their social media channels. An easy way to do this is by sharing and RSVPing to the Stomp-A-Thon Facebook event.
“This year marks a milestone anniversary for Hot Dog on a Stick and we wanted to celebrate our 70 years in business by raising awareness and funds for an inspiring organization like LLS – in a way only Hot Dog on a Stick can,” said Lisa Merrell, Vice President of Hot Dog on a Stick. “We hope our fans will join in the fun by participating in our Stomp-A-Thon and if they can’t make it, generously contribute an online donation to virtually show their support for a great cause.”
Hot Dog on a Stick was established in 1946 in Southern California and is operated by Global Franchise Group, LLC (GFG). Since 2012, GFG brands, which also include Great American Cookies®, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, and Pretzelmaker®, have proudly raised more than $1.4 million for LLS.
Notes to Editors:
Media drops to your newsroom featuring Hot Dog on a Stick’s fresh hand-stomped lemonade can be arranged, as well as live in-studio lemonade stomping demonstrations. To request visuals, or to arrange an interview with Hot Dog on Stick representatives, please contact Kristi Betz at (410) 902-5053 or [email protected].
About Hot Dog on a Stick™ – Visit Hot Dog on a Stick
Established in 1946 in Southern California, Hot Dog on a Stick is known for its fresh, made-to-order hot dog on a stick and cheese on a stick products, hand-stomped natural lemonade, smiling customer service and its iconic bright striped uniforms. Hot Dog on a Stick provides customers with a fun all-American quick service restaurant experience, catering services for events, party packs, and fundraisers. Hot Dog on a Stick has close to 100 locations in the U.S. and internationally including Korea. Connect with us on Facebook, Twitter and Instagram. For franchising opportunities,
visit Hot Dog on a Stick Franchise.
About Global Franchise Group, LLC – Visit Global Franchise Group
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick™, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.
About Leukemia & Lymphoma Society – Visit LLS
The Leukemia & Lymphoma Society ® (LLS) is the world’s largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care. Founded in 1949 and headquartered in White Plains, NY, LLS has chapters throughout the United States and Canada. To learn more, visit visit LLS. Patients should contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET.
Chief Marketing Officer
Annica has more than 20 years of award-winning marketing experience and has been with GFG for 3 years. She joined the company from Mellow Mushroom Pizza Bakers where she was Vice President, Brand Development. In this role, Annica was responsible for the rebirth and growth in popularity of the 42-year-old eclectic brand through smart menu design and development, implementation of the Mellow Mushroom loyalty app and creation and rollout of its first online ordering system. Before her time with Mellow Mushroom, Annica was Vice President of Marketing for Mcalister’s Corporation and she spent the early part of her career at a prominent advertising agency in Mobile Alabama. She is graduate of Samford University in Birmingham where she earned her Bachelors in Marketing and MBA in Economics.
Chief Financial Officer
Patterson came to Global Franchise Group in April 2020 from FOCUS Brands where he served as Senior Vice President of Accounting. For the last eleven years, he was responsible for leading financials for Cinnabon, Carvel, Schlotzsky’s, Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s and Jamba Juice. He directed the organization through the transfer and integration of all accounting back-office functions for Auntie Anne’s from Pennsylvania, McAlister’s Deli from Mississippi, and Jamba Juice from Texas to Atlanta and converted a brand-centric accounting structure into a shared services organization. Before his time with FOCUS, he was Senior Vice President & Corporate Controller for Movie Gallery/Hollywood Video (NASDAQ: MOVI & MVGR), Vice President and Corporate Controller for Republic National Cabinet Corporation, and Corporate Controller for Wolverine Tube, Inc. (NYSE: WLV). He is a Certified Public Accountant and a Certified Management Accountant, holds a master’s in business administration from Auburn University, and is a graduate of the University of Texas, Tyler.