FOR IMMEDIATE RELEASE
Kristi Betz / [email protected] / (410) 902-5053
The gourmet pretzel shop encourages customers to share something warm with #warmthoughts on social media or give a compliment in-store in exchange for a free, warm pretzel on April 26
ATLANTA – March 30, 2016 – Stuff your wallet with compliments, and dough knot hold back! In celebration of National Pretzel Day, Pretzelmaker® is offering customers a warm treat in return for sharing a warm thought on Tuesday, April 26. Customers who share messages of kindness on social media using the hashtag #warmthoughts and show it in-store at participating Pretzelmaker locations will receive a FREE soft pretzel (original salted or unsalted). Pretzelmaker team members will also gladly accept an in-person compliment instead!
Each year, Pretzelmaker locations across the country give away thousands of free pretzels in honor of this delicious holiday, and this year Pretzelmaker® wants to spread messages of kindness through its “Share Something Warm” promotion. This marks the eighth year that Pretzelmaker has put a personal twist on the nationally celebrated holiday and Pretzelmaker wants to reward warm hearts with a guaranteed warm pretzel.
“Pretzelmaker’s favorite holiday – National Pretzel Day – is approaching, and what better way to celebrate than by putting a smile on someone else’s face,” said Lisa Cheatham, Director of Marketing, Pretzelmaker. “We are so thankful for our loyal customers and we look forward to sharing our own messages of gratitude through this promotion. We look forward to hearing pretzel lovers’ warm thoughts nationwide, and we invite folks to stop by a Pretzelmaker store on April 26 to enjoy a free pretzel on us.”
Pretzelmaker is known for fresh delicious pretzels and product innovation. With stores across the U.S., the brand has thousands of loyal fans and is the original creator of the Pretzel Dog, Pretzel Bites and Mozzarella Stuffed Bites.
For more information and store locations, visit our website or join us on social media: follow @pretzelmaker on Twitter; add @pretzelmakerpics on Instagram; follow “Pretzelmaker” on Snapchat; or become a fan of the brand on Facebook.
*Limit one offer per guest during the day of the promotion. Counts vary by store. Valid only at participating U.S. stores. No purchase necessary. No cash value.
Notes to Editors:
Media drops to your newsroom featuring Pretzelmaker producers can be arranged. To request an interview with Pretzelmaker representatives, coordinate a live in-studio pretzel rolling demonstration, obtain photos, graphics or b-roll, please contact Kristi Betz at [email protected] or 410-902-5053.
About Pretzelmaker® – Visit Pretzelmaker
Since 1991, Pretzelmaker® has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzelmaker® brand now also includes Pretzel Time®. Pretzelmaker® is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam, Saudia Arabia and Mexico.
About Global Franchise Group, LLC – Visit Global Franchise Group
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick™, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.
Chief Marketing Officer
Annica has more than 20 years of award-winning marketing experience and has been with GFG for 3 years. She joined the company from Mellow Mushroom Pizza Bakers where she was Vice President, Brand Development. In this role, Annica was responsible for the rebirth and growth in popularity of the 42-year-old eclectic brand through smart menu design and development, implementation of the Mellow Mushroom loyalty app and creation and rollout of its first online ordering system. Before her time with Mellow Mushroom, Annica was Vice President of Marketing for Mcalister’s Corporation and she spent the early part of her career at a prominent advertising agency in Mobile Alabama. She is graduate of Samford University in Birmingham where she earned her Bachelors in Marketing and MBA in Economics.
Chief Financial Officer
Patterson came to Global Franchise Group in April 2020 from FOCUS Brands where he served as Senior Vice President of Accounting. For the last eleven years, he was responsible for leading financials for Cinnabon, Carvel, Schlotzsky’s, Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s and Jamba Juice. He directed the organization through the transfer and integration of all accounting back-office functions for Auntie Anne’s from Pennsylvania, McAlister’s Deli from Mississippi, and Jamba Juice from Texas to Atlanta and converted a brand-centric accounting structure into a shared services organization. Before his time with FOCUS, he was Senior Vice President & Corporate Controller for Movie Gallery/Hollywood Video (NASDAQ: MOVI & MVGR), Vice President and Corporate Controller for Republic National Cabinet Corporation, and Corporate Controller for Wolverine Tube, Inc. (NYSE: WLV). He is a Certified Public Accountant and a Certified Management Accountant, holds a master’s in business administration from Auburn University, and is a graduate of the University of Texas, Tyler.